Thursday 25th October 2017
The future is Digital – #DigitalFutures
Digital Futures is a Digital Marketing conference that brings discipline-leading experts from Wales, the UK and the World into North East Wales; so that their creativity and expertise can be shared with businesses and students.
Digital Futures is a marketing conference which covers the key trending topics as well as updates on the basics to provide information, tactics, debate and best practice examples of content marketing, e-mail, mobile, social media, SEO, and much more.
As a business you need to be up to date with what marketing looks like today meaning digital is what you need to know about. As a business you want to make sure you’re using the right mix of tools to engage with customers.
REGISTER TODAY FOR DIGITAL FUTURES!
The days agenda so you can plan your digital marketing experience to its finest.
9:15 - 9:45 - Registration , Coffee and Networking
9.45 – 10.00 - Welcome with Shaun Roberts (Creative Catalysts) and Owain Williams (NatWest Cymru)
10.00 – 11.00 - Google - Reach New Customers Online
The Digital Garage from Google – a digital skills training platform to assist you in growing your business, career and confidence, online. Furthermore, a Google digital expert is coming to teach you what is needed to gain a competitive advantage in the ever changing digital landscape, so come prepared to learn and ask questions, too. Discover how to attract new customers by optimising your presence on Google, learn to gather consumer insights, and get started with online advertising.
11.00 – 11.30 - Exhibitor introductions
11.30 – 12.00 - John Langley - What They Don’t Teach You at Google
12 – 12.30 - Shaun - Word of mouth in a digital age!
12.30 – 1.30 Lunch break
(please note lunch is not provided, however a number of catering outlets are available on campus).
1.30 – 2.30 - Cisco and Protoss - Simplifying Cyber Security for the SME: Policies, Processes and Technical Controls
Simplifying Cyber Security for the SME: Policies, Processes and Technical Controls
“Phishing, encryption, ransomware, data breaches, botnets, GDPR. What does this all mean for me?” This is an all-too-common question we hear from SMEs.
The social and mainstream media spaces are saturated with news of the latest cyber-attack, how a certain product would apparently have stopped it and how cyber criminals are out to get you too! This is worry enough for the boards of many companies – but when you add to this a complete overhaul of data protection regulations hitting in May 2018 and Government and corporations now wanting to assure cyber hygiene in their supply chain – the entire landscape can become bewildering.
This doesn’t have to be the case, however.
Strong cyber and information security solutions are built around common-sense and a culture of caution. Your staff are less likely to click on a link in a phishing email if you’ve spent an hour training them on what to look for. You are less likely to suffer a ransomware attack if you regularly patch your systems and have decent malware protection in place. Your data is more secure if you assess the risks to it, and put in the appropriate security measures to protect it.
One of the core values of Protos Networks is to simplify cyber and information security for businesses. We achieve this be wrapping numerous vendor solutions into packages to suit organisations of any size – and depending on the layers of security they wish to implement. As well as this, we can offer assessment and certification services to ensure your security strategy is robust and compliant with any regulations or standards your organisation needs to meet.
During this session, Darren Kewley, Technical Director at Protos Networks will discuss what SMEs can practically do to in order to secure their data and IT systems. The session will cover the technical and organisational solutions which can be implemented to simplify cyber security, and some of the assessment and compliance services to sure up those systems, display that a company takes security seriously and also help to prepare for the forthcoming General Data Protection Regulation (GDPR) in 2018.